Written by Wena Roeloffze, Broker, Real Estate Consultant and Lifestyle Expert. Owner of Realty Club 74, brokered by Coldwell Banker Realty.

The rise of the digital nomad lifestyle is transforming cities across the globe, and Milwaukee, nestled along the shores of Lake Michigan, is uniquely positioned to capitalize on this trend. With its stunning waterfront views, burgeoning popularity as a cruise ship destination, and relaxed yet dynamic lifestyle, Milwaukee is increasingly attractive to remote workers seeking temporary yet upscale homes.

Why Milwaukee Is the Perfect Nomadic Hub

Milwaukee has seen 13,568 cruise ship passengers in 2024 - an 18% increase from 2023, reflecting a growing interest in the city as a destination for travelers and adventurers. Its appeal lies not only in its vibrant cultural scene but also in its affordability compared to other lakefront cities. The city caters to all age groups, offering a mix of recreational activities, nightlife, and tranquil spaces that make it ideal for professionals seeking balance.

For nomads, the allure of Milwaukee lies in its access to nature, vibrant neighborhoods, and waterfront living. Properties with views of Lake Michigan offer a sense of serenity that appeals to digital workers who crave inspiration from their surroundings.

Although the Midwest may not be first on your go-to list, it offers more than you think. Art collectors and artists from around the country connect here. Milwaukee has an art storage facility that looks after art from all over the world. Architects and interior designers living here, are responsible for the most amazing designs around the country. The cultural and music fests during our summer time are known across the world. And did you know that Milwaukee beaches and Lake Michigan offer surfers the most incredible experiences?

The Global Real Estate Opportunity

Realty Club 74, a leading real estate consultancy, is at the forefront of converting large waterfront properties in Milwaukee into income-generating temporary homes for nomads. Instead of selling these prized properties outright, homeowners can partner with Realty Club 74 to create premium rental opportunities targeted at global companies and remote workers.

Here are some of the key benefits of this approach for property owners:

1. Consistent Income Generation
   By renting to global companies and nomadic professionals, homeowners can enjoy a steady stream of rental income. The demand for fully furnished, upscale temporary housing is on the rise, and companies are willing to pay a premium for properties that offer both comfort and convenience.

2. Maximizing Property Value
   Waterfront properties are high-value assets that often appreciate over time. Renting rather than selling allows homeowners to benefit from the property's rising value while also earning a passive income.

3. Flexible Usage Options
   Renting out a property doesn't mean giving up personal use. Owners can still reserve the property for their own needs during specific times of the year, making this a win-win situation.

4. Tapping into the Nomad Economy
   Nomads often look for properties with high-end amenities and great locations. With Realty Club 74’s expertise, properties can be upgraded and marketed specifically to this audience, ensuring they stand out in a competitive market.

Creating the Perfect Temporary Homes

Realty Club 74 specializes in transforming properties to meet the needs of nomadic professionals. This includes:

• Furnishing and Design: Creating spaces that are both functional and visually appealing, with workspaces, fast internet, and cozy living areas.

• Amenities: Incorporating features like fully equipped kitchens, smart home technology, and outdoor areas to enhance the living experience.

• Marketing: Reaching global audiences through partnerships with relocation companies and online platforms targeting remote workers.

Why Companies Are Interested

Global companies are increasingly offering flexible work options and seeking housing solutions for their employees during relocations or temporary assignments. Milwaukee’s affordability, access to nature, and relaxed city life make it an attractive option for these businesses. Partnering with Realty Club 74 ensures that these properties meet corporate standards and attract high-quality tenants.

A New Chapter for Milwaukee

As the demand for nomadic-friendly housing grows, Milwaukee has the chance to position itself as a premier destination for global professionals. Homeowners with large waterfront properties hold the key to this transformation. By partnering with Realty Club 74, they can turn their homes into thriving income-generating assets while contributing to the city’s evolution into a hub for modern, flexible living.

If you’re a homeowner or investor interested in converting your property into a temporary haven for global nomads, Realty Club 74 is ready to guide you every step of the way. Together, let’s reimagine what waterfront living can mean for you—and for Milwaukee.